e2grow

Inside Teams & Outlook

AI can draft the message.
It can't have the conversation.

As AI takes the routine work, the human part (the feedback, the hard talk, managing up) is what's left and what's scarce. e2grow turns your team's strengths into specific guidance for each of those conversations, right where work happens. Teams lose hours every week to avoidable friction. This is where you get them back.

Web, iOS and Android too. The Microsoft surfaces are where it shows up in flow.

ISO 27001 certifiedGDPR compliant
PfizerAstraZenecaElectroluxE.ONTreace

Why now

People are leading more conversations with less support than the structure used to give them.

Teams have gotten leaner and managers' spans have gotten wider, so the coaching that used to come from a manager close by is now spread thin across more people. The work that depends on it (feedback, managing up, resolving friction) did not get any smaller.

As routine and technical work shifts to AI, the human part of the job is what's left, and a wider span is exactly what makes it harder to support person by person.

The span is widening.

The average manager went from roughly 10.9 direct reports in 2024 to 12.1 in 2025, with many spans far wider. Management quality starts to degrade past 8 to 10 direct reports.

Source: Gallup and U.S. Bureau of Labor Statistics, 2024 to 2025.

Everyone counts

Not a manager tool. For anyone on either side of a working relationship.

The catalog covers each of these roles today, with more coming. Each gets a different read on the same moment, from their own vantage point.

Relationship selector showing Manager, Direct report, Peer, Cross-functional peer, Mentor and Mentee options
Manager → report

Before the 1:1

Open a report's profile in Teams, pick "difficult feedback," and get the opener that lands for how that specific person takes input.

Report → manager

Managing up

Pull up your manager's profile before asking for a stretch project, and frame the ask so it reads as initiative, not overreach.

Peer ↔ peer

Two who clash

Teammates at odds on priorities each get a different read on how to meet in the middle.

Cross-functional

No leverage

No reporting line. Pick the counterpart and the situation, and get moves built for influence without authority.

It works in each person's own language, with short sentences and no idioms, which matters even inside US teams full of non-native English speakers. Advice you can read in your own language is advice you will actually use.

The product, where work already happens

One platform. The Microsoft surfaces are where the magic shows up in flow.

Team Insights

See your whole team through your own eyes: each member's strong points, potential blind spots, and what they actively bring. Every member gets a different read on the same team. The grid builds itself from your existing Teams membership and updates automatically as people join or leave, so it's always current and there's nothing to maintain.

Core feature

1on1 Insights

One card that reads the moment through both people at once: how your own wiring may misfire, how to read what they will do, and three to five concrete moves with the actual words to say. A prepared move, not a personality summary.

Live

In-call tips

Live do's and don'ts for each participant during the Teams call, with example scripts for what to actually say, so you adjust in the moment instead of replaying it afterward.

Web
Any browser
iOS
Native app
Android
Native app

Web and mobile, not just Microsoft

e2grow also runs as a full web app and as native iOS and Android apps, so guidance is there whether someone works in the browser, on the move, or between meetings. The Teams and Outlook add-ins are where it shows up in your flow; the web and mobile apps mean nobody is locked out by how or where they work.

How it works, and why it isn't horoscope

Every card is computed from both people's strengths against the situation, not pulled from a list of tips.

Example 1on1 Insights card: Handling a safety incident — Safety and Compliance situation
1The two profiles in the room2What to watch, and how to read them3The exact moves, with the words to say

It isn't a horoscope because it reads two real profiles, not a tips list. The same situation produces different advice depending on who the two people are: change who is in the conversation and the moves change with them. A generic list of tips can't do that.

And it stays honest by design. It won't invent a strength you don't have, it tells you when to ask rather than assume, and it cuts any line that would read the same for anyone. The profile it reasons from is the person's own, edited and owned by them, which is the answer to "isn't personality typing just pseudoscience": the strengths are an input each person refines, not a verdict stamped on them.

Every card follows the same structure shown here, so what you learn reading one carries to the next.

Try it on your own profile

The fastest way to understand e2grow is to feel it work on you.

Enter your CliftonStrengths top five and go straight into the real tool: pick a situation, pick a relationship, and get actual insights for a randomly assigned colleague. Not a canned demo. The product, on your profile.

Type your own top five talent themes (e.g. Achiever, Strategic, Learner). Placeholders are examples.

By submitting, you agree we may contact you about your demo and send occasional e2grow updates. Your data is handled per our Privacy Policy, never sold, and you can unsubscribe at any time.

Proof

The lever is daily use, and that's the part nobody operationalizes.

Gallup is blunt: people who use their strengths every day are more engaged, and engaged organizations measurably outperform. The hard part has always been the "every day." e2grow is the mechanism that turns a one-time assessment into a daily habit.

6x
more engaged
3x
more likely to report
higher quality of life

when employees use their strengths every day

23%higher profitability
18%higher productivity
10%higher customer satisfaction
81%less absenteeism
64%fewer safety incidents
66%higher wellbeing

Source: Gallup, "The Relationship Between Engagement at Work and Organizational Outcomes," meta-analysis, 2020 and 2024. These are Gallup's findings on engagement and daily strengths use; e2grow is the mechanism that makes that use daily.

PfizerAstraZenecaElectroluxE.ONTreace
"We are all now aware what drives high performance; it's about bringing in diverse perspectives - having a powerful combination of strengths – to solve the business challenges."
— Jonny McCartney, Regional Director, AstraZeneca
"My teams all communicate far better and they are learning to leverage each other's strengths. I would put the improvement in the teams' performance from a 5 to a 9 on a scale of 1 to 10."
— Mike, Executive VP, Dowding Industries

One platform, everywhere your people work: Teams and Outlook add-ins, the web app, and native iOS and Android apps.

For HR, People and L&D

Make the strengths investment you already paid for show up in daily behavior and in performance.

CliftonStrengths tells your people who they are. e2grow turns that into what to say, to the specific person across the table, at 2pm on a hard day. It maps to what People is measured on: performance, retention and manager effectiveness, plus the hours teams lose to conflict.

Use cases across the catalog

The conversations your function already owns

  • Performance reviews
  • Goal setting
  • Onboarding a new hire
  • Giving hard feedback
  • Succession planning
  • Leading former peers
  • Career conversations
  • Conflict resolution
  • 200+ more

Succession is one strong example, not the headline: flattening removes the layer where future leaders used to develop, while boards still demand a succession plan.

Add to any workshop

The activation layer any people-training can bolt onto

Run a goal-setting or feedback workshop; the closing slide points participants to the exact e2grow scenarios for having that conversation with their real colleagues the next day. The workshop teaches the concept; e2grow makes it personal and durable. It is why training usually fades, solved.

Goal-setting workshop · closing slide
Pick your scenario, have the conversation tomorrow
Setting or revisiting goalsManagerAgreeing on a shared goal or definition of successCross-functionalOur priorities or goals conflictCross-functional
e2grow
All inclusive
$60 /person/year
Every feature included. No tiers, no add-ons, no per-feature pricing. About $5 per user per month.
  • Team Insights, 1on1 Insights, In-call tips
  • Commitments, My Profile, My Growth
  • Teams & Outlook, plus web, iOS and Android

The business case

  • The cost sideTime lost to conflict runs ~2.8 hours per person per week, about 7% of a 40-hour week. Multiply 7% by your loaded cost per employee. At a $90,000 loaded cost that is ~$6,300 a year per person; the $60 list price is under 1% of it.
  • The value sideDaily strengths use drives the engagement Gallup ties to higher profitability, productivity, retention and wellbeing. e2grow makes that use daily.
  • The sunk-cost sideIf you already run CliftonStrengths, e2grow turns a report people read once into daily behavior, so the spend starts returning something.

Trust and compliance

Built so the security, data-protection and works-council reviewer can say yes.

ISO 27001 certified

A held certificate. Answers the CISO and IT-security side.

GDPR compliant

Backed by a published Privacy Policy and a Data Processing Agreement for buyers. We assert compliance; we do not claim a certification that does not exist.

Never used for performance

The guidance helps people have better conversations. It is not a monitoring or rating system.

The employee owns the profile

Each person chooses exactly who to share with, per company or per person, changeable any time. You only ever see what someone chose to share. The data is given on the person's terms, not extracted.

Approved by a German works councilOur privacy and consent model was reviewed and approved for an organization of 80,000 employees. Europe's toughest reviewer examined exactly the surveillance concern, and approved it.
Regulated industryIn active use at a 5,000-person insurer, reinforcing the regulated-industry track record across pharma, financial services and insurance.

Security at a glance, for IT and InfoSec

The essentials below; the full pack (ISO certificate, DPA, sub-processor list, architecture) is available on request under NDA.

CertificationISO 27001 certified
Data protectionGDPR, Privacy Policy and DPA available
DeploymentTeams & Outlook add-ins via Microsoft admin install
Identity & SSOMicrosoft Entra ID / SSO, confirmed in the security pack
Data handlingHosting region, encryption and retention, detailed in the pack
Sub-processorsFull list provided with the DPA

Includes the ISO certificate, DPA, sub-processor list and answers to standard security questionnaires.

We use your email only to send the pack and respond to your request, per our Privacy Policy. No marketing without your consent.

FAQ

The questions buyers, gatekeepers and skeptics actually ask.

1on1 Insights is a feature of e2grow that turns two people's CliftonStrengths into a single, situation-specific card showing what to say in a real workplace conversation. You open a colleague's profile, pick the situation, and get how your own approach may misfire, how to read theirs, and three to five concrete scripts.

CliftonStrengths is Gallup's assessment that identifies a person's top talent themes. e2grow is not a competitor to CliftonStrengths but the layer that activates it: e2grow reads people's strengths profiles to generate conversation guidance, turning a one-time assessment into everyday use.

A CliftonStrengths report describes who a person is, while e2grow's 1on1 Insights tells them what to do about it with a specific colleague. The report covers one person's strengths in isolation; 1on1 Insights computes guidance from both people's strengths against the exact situation they face.

e2grow costs a flat $60 per person per year, with no tiers, add-ons or per-feature pricing. That is about $5 per user per month and includes every feature on the platform.

In e2grow, each employee controls who can see their profile, choosing at the company or individual level and changing or stopping sharing at any time. Other people only ever see what that person has chosen to share with them.

e2grow is ISO 27001 certified and GDPR compliant, supported by a published Privacy Policy and a Data Processing Agreement. Profile data is never used for performance or evaluation, and a German works council has approved the privacy and consent model for an 80,000-employee organization.

No. e2grow is built for everyone in a working relationship, including managers, direct reports, peers and cross-functional colleagues. The manager-to-report one-on-one is the most common use case, but managing up and peer collaboration are equally supported.

Yes. e2grow runs as add-ins inside Microsoft Teams and Outlook, and is also available as a web app and as native iOS and Android apps.

No. With e2grow you only see what a colleague has chosen to share, on their terms, and it is never used to evaluate them. Preparing for how someone prefers to receive feedback is a form of respect, not manipulation.

Yes, when strengths are used daily. Gallup's meta-analysis (2020 and 2024) reports that employees who use their strengths every day are 6x more engaged and 3x more likely to report a higher quality of life, and that highly engaged organizations see higher profitability, productivity and wellbeing with lower absenteeism. e2grow exists to turn a one-time strengths assessment into that daily use.

A team can start immediately. Because e2grow works from a single profile, a person or team gets value on day one inside Microsoft Teams and Outlook, with no organization-wide rollout required first.

The routine work is going to AI. The human work is yours to do well.

e2grow turns your team's strengths into the specific words for the conversations that decide how work actually goes, right inside Teams and Outlook, in everyone's own language, for every role.